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While it is difficult to know how many New Yorkers are keeping their search offline, a 2013 Pew Research Center study found that only 38 percent of single and searching Americans have used an online service.
In New York, more than 1 million people are listed in census data as single and between 20 to 34 years of age (the age bracket most likely to be dating).
The phenomenon was first reported on by The Wall Street Journal, which coined the term "bluffting": a text with a little bluffing.
Sherry Turkle, a psychologist in science, technology and society at the Massachusetts Institute of Technology, told the newspaper: "It's perfect for manipulation.
Whether or not the meet-cute turns into a relationship, "those moments, I don't want to miss out on them," said Horning, describing them as "special, exciting and unexpected."In comparison, online dating for Horning seems transactional while lacking the energy of an offline meet-cute.
Media headlines and blogs might herald the popularity of online dating, but there are many who keep their love life offline or have returned from the digital world exhausted and burned by smartphone apps and websites that promised a soul mate.
Some believe that omissions are sweeter versions of lies, but not inherently lies in themselves. A deliberate omission can be considered a lie if the lack of information alters outcomes, be it discernment or decision.
The meet-cute — a term for a film or television scene in which a couple with a romantic script ahead of them meet for the first time — is sacred to Horning.